Collaborating with a leading Brisbane builder-developer, we crafted a serene yet insightful showcase of their luxury redevelopment of a character home within the city’s inner ring.
I’ve been collaborating with Josh from PPI Property Group for a while now. With his ‘Goldilocks’ blend of experience, business acumen, and design expertise, he was an ideal candidate for my Property Story package. He enthusiastically agreed to my pitch to interview him on camera and produce a documentary-style piece on his latest architectural achievement, alongside the usual highlight and social media edits.
Josh presented a beautifully reimagined character home in Holland Park for the project. Originally situated on a large 1,200m2-plus double block, the heritage-listed home was relocated to one half of the subdivided land.
Josh and his team took inspiration from surrounding nature, local architectural character, and modern LA-style homes. Emphasis was placed on the main entrance, which featured unobstructed views to the backyard pool and adjoining bushland, as well as an oversized central void with a staircase leading to the upstairs living area – all designed to create a calming connection with nature.
The home was a treasure trove of delightful details: curved niches in the downstairs living area reminiscent of Spanish missionary style, earthy oak timber flooring, travertine-tiled bathrooms with gunmetal grey fixtures, and beautifully planted tiered retaining gardens, among others.
Evoking emotion and accurately reflecting the client’s premium brand positioning required clever cinematography and post-production decisions, all executed with a clear plan of action. Here’s how we did it:
Select footage was captured with a deliberately loosened roll axis on the stabiliser gimbal, creating a gentle rocking motion in sync with lapping water or a steady breath. This served a dual purpose: introducing slight camera movement to add nuance to otherwise static shots and conjuring a sense of calm and tranquillity.
Inspired by the space’s relaxing aura, we selected an ambient electronic backing track. The song’s three-part structure helped progress the narrative and engage the audience. Warm, sumptuous synth tones, layered with birdsong, created a minimalist soundscape for the introduction, allowing the visuals and Josh’s commentary to take centre stage.
As the track builds, introducing soft vocals and a rhythm section, the visuals become more dynamic, sparking a sense of action and inspiring awe. The audio then returns to a gentler tone at the conclusion, allowing the viewer to finish on a relaxing note consistent with the overall aesthetic.
Some crowd pleasers we regularly roll out to add magic and heighten the impact.
Go from ‘good morning’ to ‘I love the nightlife’ in a flash!
A mile-high perspective highlighting proximity to schools and points of interest.
The cherry on top of all that cinematic sweetness – a ~10-second reel optimised for all-important socials.
Josh Atherton
Owner, PPI Property Group
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