When a leading Brisbane agent aimed to shoot for the stars, I elevated the production value, crafting a visual showcase brimming with aesthetics and emotion.
When rising star in the prestige property market, Zac Fields, asked for something special to showcase an upcoming riverfront listing, I seized the opportunity to create a cinematic piece worthy of the 3-storey architectural home. Inspired by its expansive use of floor-to-ceiling windows and louvres, which maximised the living area’s north-eastern aspect and offered views of the pool and river, I set my alarm for a sunrise shoot to capture the morning light sure to captivate potential buyers. Featuring two actors portraying a couple, we intensified the emotion, inviting viewers to envision themselves as the home’s owners, while intriguingly advancing the narrative.
Given the green light to go all out, I tapped into a wealth of cinematic techniques to infuse the production with elegance, emotion, and impact. Here are a few of the highlights:
Casting actors who embody the aspirations of target buyers adds a deeper cinematic dimension to the video, evoking the property’s endless potential and heightening the emotional impact.
Scoring the establishing shots of the river and sunrise views with minimally fresh electronica, the soundtrack dynamically shifts to a funky vocal number about a third of the way through. I overlaid foley sound effects – the gentle hum of a motorboat, birdsong, the splash of a swimmer’s dive into the pool – to enhance the cinematic impact.
After a month-long marketing campaign, the property sold for $2.7 million – $300K above the previous street record. The video helped generate:
Some crowd pleasers we regularly roll out to add magic and heighten the impact.
Piloting top-of-the-range drones (relying on joystick skills honed by thousands of hours playing video games), we are ideally positioned to capture the property’s natural surrounds and external features.
Working with on-screen talent is more than just point and shoot. Careful deliberation on prop use, physical movement, and actor direction are essential to creating a continuous and compelling product.
The cherry on top of all that cinematic sweetness – a short, punchy reel optimised for those all-important socials.
Combining silky smooth camera moves and advanced post-production techniques, we’ve created a signature transition that quite literally takes the viewer through the looking glass.
Greens that leave your competition envious, blacks as deep as a 5am conversation, blues that never had you feeling this good… See the difference professional colour grading makes.
Josh Atherton
Owner, PPI Property Group
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